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Journey Map Essentials
This course consists of 80% video. 10% project. 10% live. The live sessions run quarterly, and you can attend as often as you like.
Sign up now.
This course consists of 80% video. 10% project. 10% live. The live sessions run quarterly, and you can attend as often as you like.
Sign up now.
You’ll receive emails about this course as well as related future courses. Opt out at any time.
Next live workshop
16th August 2022 - 09:30 - 11:30 (Dublin, London)
Level
Beginner
No prior knowledge of service design is necessary to enrol in this course.
Commitment
3-hours of video content to be watched before a 2-hour live-workshops . You will be required to do a 30-60 min course work.
Outcomes
You will be able to create a killer Journey Map from scratch, and be able to take it from lo-fidelty to high-fidelity.
Develop your visualisation skills
Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping.
What You’ll Learn
Part I: Recorded Video Content
Learn about the theory of Journey Maps in 2-hours of pre-recorded content.
- Origins of Journey Maps
- Theory of Zoom levels
- Typology of maps
- Case studies
- Conduct a video service safari exercise
Part 2: Live 2-hour workshop with Gerry Scullion
Live and online
- Small groups of 10-20 people
- Work in groups to synthesise data
- Learn about Pre Service - Service - Post Service Experiences
- Watch and Learn about Touchpoints, Channels, Storyboards, Emotional Journeys.
Part 3: Course Work
30-minutes homework
- Complete a sub-journey and receive 1:1 feedback on your map by Gerry Scullion
Part 4: Learn how to Digitise your Maps
45-minute video of how to digitise your maps using Smaply.com
- Explore how to take our work, and digitise it using world-class Service Design software that allows you to print and share your work.
Questions
Who is this course for?
This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map. We have people attend from backgrounds in UX, Service Design, CX, Business Analyst, User Interface Design, Product Management etc.
This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map.
Do I need to know about Service Design?
Not at all. Gerry believes that this course is a perfect prelude to any of our flagship Service Design courses, and introduces you to service design theory.
Will I need a computer?
For the optimal experience, it's best you have access to a working computer so you can engage with the live and interactive workshop. A high-internet speed connection + webcam are the two suggested items to get the most out of the course.
Have a question not listed here?
Please get in touch with us at gerry@thisishcd.com - and we will be more than happy to help you!
Journey Map Essentials
August 16 2022 - 09:30 - 11:30 (Dublin, London)
November 16 2022 - 14:30 - 16:30 (Dublin, London)
February 16 2022 - 09:30 - 11:30 (Dublin, London)
May 17 2023 - 14:30 - 16:30 (Dublin, London)
Journey Map Essentials
Sign up now.
You’ll receive emails about this course as well as related future courses. Opt out at any time.
What You’ll Get
- 3-hours of videos
- 2-hours of live-workshops
- Community Access
- Q&A sessions
- Certificate
Journey Mapping essentials is the perfect crash course to get a broad overview of journey mapping. In a few short (and fun) hours, we learned the mechanics and components of journey maps. We also had a chance to build our own journey maps and practice digital collaborative mapping. As a long-time service designer, the instructor, Gerry, shared insider tips on how to best facilitate journey mapping for clients. I highly recommend this course. Definitely worth it!
Elisha Goodman, Service Designer from New York, USA
The course covered a lot of information, delivered in concise chunks that were easy to absorb. It is designed in a manner that learning is not limited. The structure was clear, logical, and practical. Gerry has put much thought and expertise into creating it, especially with the zooming in and out piece, which was explained in detail. In my opinion, this was the essential part of the workshop, and it has given significant value to the course. However, it wasn't just about the new knowledge. The main benefits came from doing homework, receiving individual feedback, and interacting with Gerry and other participants. Gerry is a super fun, straightforward guy, always having few extra jokes hidden in his sleeve. I enjoyed the course and would recommend it to everyone interested in UX or service design.
Valentina Antunovic - UX Designer, AIB
This course has given me more confidence to see how i can support young people and service providers to work together. The tools will help me to facilitate and format sessions that everyone will be able to understand and work together on. I can visualise the journey map, with lots of stickets and conversations and mapping out the details and using smaply will enable us to pull it all together in a format that can be shared at strategic and other levels.
i support peer researchers (aged 16-25) to work with professional researchers to design and deliver community action youth-led peer research, the tools will help us to involve more people in really getting to the root cause to be able to work together for the benefit and improvement of our community.
I've really enjoyed the journey maps and can see how they will demonstrate the experience from the user's perspective, in particular the emotionality. This will help highlight points of frustration or delight, thus creating empathy.
It also helps my professional practice by adding a robust tool to my toolkit.
Jane Card - Product Manager