The value of design is difficult to define. Design is hard to isolate as a function and the design function operates differently by industry.

People seem to think companies will see this value when you get to the top of the UX maturity model. However, Kirsten Mann thinks it requires so much more than that! We are looking forward to hearing all about it and sharing with you over the coming weeks.

Kirsten will be chatting with Adrienne Tan tonight at This is HCD HQ in Sydney.


Posted by Gerry Scullion

Founder of This is HCD and host of Bringing Design Closer. Founder and CEO of This is Doing Ltd.

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