Tarra Van AmerongenTarra is an innovation leader, focused on the intersection between strategy, design and technology.

She takes the startup mindset and toolset from design thinking and experimentation to some of the most important companies in Australia to design and launch groundbreaking concepts and business models. Her background includes digital transformation consulting in Europe and Australia, innovation management at the CBA Innovation Lab, and Strategic Design Lead and BCG Digital Venture for corporates across Asia-Pacific.

She takes the startup mindset and toolset from design thinking and experimentation to some of the most important companies in Australia to design and launch groundbreaking concepts and business models. Her background includes digital transformation consulting in Europe and Australia, innovation management at the CBA Innovation Lab, and Strategic Design Lead and BCG Digital Venture for corporates across Asia-Pacific.

Today she is a Group Design Director at Fjord, leading multi-disciplinary teams to design technology to complement and extend the human experience.

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