His commercial clients include Microsoft, Cisco, NetApp, Dropbox, VMware, and IBM. He has also consulted with the European Union, US, UK, Dutch, Canadian, Norwegian, and Irish governments.

Gerry has developed a research and management model to help organizations improve customer experience through identifying and optimizing customer top tasks. It’s called Top Tasks Management. A highly-regarded speaker, he has spoken on digital customer experience in 35 countries.

He has written six books on digital customer experience. His latest is called Transform: A Rebel’s Guide for Digital Transformation. It shows that digital transformation is far more about culture change than technology change. The Irish Times described Gerry as one of five visionaries who has had a major impact on the development of the Web. He is the founder and CEO of Customer Carewords.

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