Currently a Principal at Steelcase, he creates meaningful experiences by innovating healthcare spaces and furniture.

He also serves as creative director for Mothership, a nonprofit startup focused on empathy-based healthcare for parents, and he co-founded the Smart Food lab at Smart Design, which explores the intersection of food, design and healthy behaviours.

He has collaborated with American Express, Banana Republic, Bayer Healthcare, Chobani, Clarks Originals, Drinkfinity, Ford, Gatorade, Google, Hot Tools, National WIC Association, New Balance, OXO International, PepsiCo, Revlon, Sargento, Steelcase, Targus, Under Armour, and Unilever.

Joey is the author of Touchy/Feely, a book that explores emotional ergonomics through a series of illustrations of human interactions with objects and corresponding emotional responses to help foster human-centered, inclusive design. He holds a BFA in Industrial Design with a concentration in Sociology from Rochester Institute of Technology.

Posted by Gerry

Founder and Host of This is HCD