Service Design is becoming progressively popular and applied to different sectors and challenges to create future visions and experiences that holistically deliver to the needs of customers and citizens.

However, there is often an issue when shifting from a strategic view to a touchpoint or product-centric view. The intersect between Service Design, and UX Design can be challenging, and there is a need to craft methods to ensure that the focus on the impact to the customers/citizens remains consistent across this process.

For instance, changes to a service journey or strategy will directly impact the value of interactions and the overall customer/citizen/user experience. Also changing the user experience of a particular product or introducing a new set of features can have big repercussions for an overall service.

A possible solution is that methods and approaches need to ensure that service design looks at product and UX considerations from its point of view and vice-versa. This factor enables for more considered service strategies and product creation and a painless intersection between Service Design and UX design.

This episode is scheduled to be recorded on 8th November at Humana Design.

Posted by Gerry Scullion

Founder of This is HCD and host of Bringing Design Closer. Founder and CEO of This is Doing Ltd.

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