Luca Di Filippo

Luca di Filippo trained as an industrial and interior designer in Rome, where every surface carries two thousand years of accumulated meaning. That formation shaped a specific habit: reading what things mean before deciding what they should look like. It is the thread that runs from coordinating 80 firms on a national infrastructure rollout, to designing Cathay Pacific lounges with Foster + Partners, to rebuilding a supplement brand's e-commerce architecture until conversion grew by 70%. At IKEA Marketing & Communication, he led a global interior design function of 80 creatives, then moved into UX research to validate the company's digital content strategy against measurable customer behaviour. Both roles required the same core competence: replacing internal assumption with evidence, and translating that evidence into decisions other functions could act on. The range across disciplines is not breadth for its own sake. It produces a specific quality of direction: collaborators trust his judgement because he has worked inside the craft he is directing. Graphic systems, spatial environments, service journeys, and digital products are different vocabularies for the same underlying problem. He reads the problem first. He is based in Southern Sweden and works across Europe and internationally as a Fractional CDO/CXO and strategic project lead.