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Aoife Byrne
2h ago · Service Designer
Reworking my service blueprint for a banking onboarding flow before Friday's exec review — would love a second pair of eyes on the swimlanes. Am I over-complicating the back-stage?
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View all →The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis
The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis When Intopia was founded 10 years ago, accessibility was largely a compliance exercise that leaned on fear more than encouragement. Sarah Pulis has spent her career turning it into something people actually want to do. In this episode of This is HCD, Hyun Song sits down with Sarah, co-founder and director of Intopia, and the force behind communities like A11y Bytes and A11y Camp. They explore why compliance alone never delivers real outcomes, how AI can both proliferate barriers and help remove them, why culture deserves its own place alongside governance and process, and how starting small and building community is often what makes accessibility finally stick. Resources mentioned in this episode: 2025 Assistive Technology Survey overview: https://surveys.intopia.digital/assistive-technology-survey-2025-results/ 2026 Global Accessibility Pulse: https://intopia.digital/global-accessibility-pulse-2026/ Figma Make accessibility trial and resources:https://intopia.digital/articles/building-accessibility-into-figma-make-prototypes/ https://intopia.digital/articles/testing-accessibility-in-our-figma-make-skill/ Intopia's Resources page: https://intopia.digital/resources/ Connect with Sarah: LinkedIn: https://www.linkedin.com/in/sarahpulis This is HCD is hosted by Gerry Scullion. This special series on inclusive design and accessibility is guest hosted by Hyun Song.


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The Ultimate Guide to Service Design, UX and Design Conferences in 2026
As we look ahead to 2026, the global design community has an extraordinary lineup of conferences, workshops, and gatherings to look forward to. From cutting-edge explorations of AI in user experience to foundational conversations about accessibility, service design, and design leadership, there's never been a better time to invest in your professional development and connect with fellow practitioners.

The Design Compass: I'm writing a book!
For years now, I’ve been circling around an idea. A way of describing human-centred design that feels less like a process map and more like something lived — unpredictable, messy, but purposeful.That idea has now found its shape. I’m writing my first book. It’s called The Design Compass, and it will be published in 2026 by BIS Publishers in the Netherlands.

This is HCD Announced as Media Partner for the Service Design Global Conference 2025
This is HCD, the leading global podcast and community for human-centred design, is proud to announce its role as Media Partner for the upcoming Service Design Global Conference 2025 (SDGC25).
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