News & Design Articles

We welcome all submissions for articles from anyone who works with or alongside human-centered practitioners.

Is it time to refresh, repair or retire your personas?

The term ‘persona’ does have different interpretations, so let’s ground ourselves with a sweeping statement. Generally speaking, personas are fictional, composite characters created by organisations to represent the ways someone might interact with their service, product, site, policy or even brand.
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The music I listen to whilst working
The music I listen to whilst working
Gerry Scullion

The music I listen to whilst working

As a musician, I am no stranger to listening to music that ranges from pop to jazz to heavy metal.
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Looking for a human centered design job? Design leaders share their hiring secrets

What do you look for when you’re hiring human centred designers?
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Gamification, a new form of human-centred design?
Gamification, a new form of human-centred design?
Kerstin Oberprieler

Gamification, a new form of human-centred design?

Gamification is defined as “The use of game mechanics and experience design to engage users to solve real world problems” (Oberprieler, 2017). A game mechanic is a component of a game, which could be points, badges, social challenges, rewards, unlocking content, and much more.
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Considering a career in human centered design? Experts share their tips on how to get started

This is HCD are collaborating with human centred design experts from Google, Fjord, Airbnb and other leading design teams to answer your questions. You may be new to design, considering a career in design or a refined practitioner, let us know, via Slack or email, what you’d like to know and we’ll reach out to them for answers.
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The Power of Designing for Social Impact
The Power of Designing for Social Impact
Jethro Sercombe

The Power of Designing for Social Impact

An intro to Social Design (or whatever it’s called)
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Human-Centered Design™ is Bullshit
Human-Centered Design™ is Bullshit
Ollie Cotsaftis

Human-Centered Design™ is Bullshit

Pentagram partner and award-winning designer Natasha Jen created quite a stir when she confidently announced to the world in June 2017 that ‘Design Thinking was Bullshit’.
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How YouTube is failing children, and what it means for designing AI-moderated experiences
How YouTube is failing children, and what it means for designing AI-moderated experiences
Darren Menachemson

How YouTube is failing children, and what it means for designing AI-moderated experiences

If your child uses YouTube without supervision, they have probably watched an animated video with Peppa Pig weeping as a dentist shoves a needle into her mouth, and then screaming as he extracts her teeth.
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Design ethics for designers who give a toss

As human-centred design grows and becomes ubiquitous in our workplaces, the need to design ethically has never been greater.
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Speculations on the future of Design
Speculations on the future of Design
Ollie Cotsaftis

Speculations on the future of Design

Here are seven end-of-the-decade speculations on the future of design.
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Design, Futures and LSD
Design, Futures and LSD
Ollie Cotsaftis

Design, Futures and LSD

What Service Design is or isn’t is not the purpose of this article. To each designer, their practice, and the work usually speaks for itself. This article aims to start a conversation. One not about services being seen as a discrete design outcome supplying a human need — i.e. public housing, or utilities such as energy and water — nor one about financially viable strategies satisfying both customers and staff requirements. Rather, one expressing that the design of services cannot be dissociated from the practice of making. A Latent version of Service Design, so to speak.
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Experience Design explained by four design experts

This is HCD are collaborating with human centered design experts from Google, Fjord, Airbnb and other leading design teams to answer your questions. You may be new to design, considering a career in design or a refined practitioner, let us know, via Slack or email, what you’d like to know and we’ll reach out to them for answers.
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An introduction to design research
An introduction to design research
Sasha Abram

An introduction to design research

Simply, design research is research that informs the design process. In my opinion, it is an essential part of any design process, whether you are designing apps or apparel. Research contributes to all phases of designing from Inspiration to Ideation to Implementation (IDEO 2019), supporting both convergent and divergent thinking (see: the Double Diamond* above). In the context of human-centred design, research means understanding the humanswho you are designing for and involving them in every stage of the design process. This ensures that you better meet your customer’s (user’s, citizen’s, employee’s) needs, to create products and services with genuine value.
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The Service Design Maturity Model
The Service Design Maturity Model
Niels Corsten

The Service Design Maturity Model

In the past years, many organisations have been working on projects to improve service experiences. Increasingly, large organisations have started to understand the value of service design.
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Trim-tabs and the Kokoda Trail — Design Leadership in a Post-Truth World

Speaking at a recent event at the NSW Treasury in Sydney, Andrea Siodmak from the UK’s PolicyLab described how she admired Buckmaster Fuller’s analogy of design leadership to that of a ‘trim tab’. A trim tab is the small piece of a rudder that overcomes inertia by breaking a ship’s slipstream and which allows even an enormous oil tanker to turn with minimum effort.
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We signed a deal with Spotify!
We signed a deal with Spotify!
Gerry Scullion

We signed a deal with Spotify!

For over 5-years we have been producing content with our previous podcast host in Australia. They have been absolutely brilliant to us, but over the last year or two we started to explore new ways to socialise our content. We had meetings with many of the top podcast providers around the world including Megaphone/Spotify.
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Let’s talk about power within organisations

Facilitating change in a business setting often involves different people, working at many levels, to interrogate a specific problem, together.
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Speculative BioCities
Speculative BioCities
Ollie Cotsaftis

Speculative BioCities

The year is 2020 and there are now 34 megacities in the world—metropoleis of more than 10 million residents. What’s more, recent projections show that global population growth combined with mass-urbanisation could add another 2.5 billion people to urban areas by 2050 (2018 Revision of World Urbanization Prospects).
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What does it mean to be a product designer?
What does it mean to be a product designer?
Melanie Hambarsoomian

What does it mean to be a product designer?

Product design is more than the discipline of designing products like apps and websites (e.g. Uber, Spotify, and Airbnb). I associate it with a particular mindset, skillset, and way of working. If you connect with these, you’ll love the discipline!
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