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Hello and welcome to another episode of BDC. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing – we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.
Today on the show, is Geke Van Dijk, co-founder and strategy director of https://www.stby.eu/ in Amerstasm and London and is Chair of the Dutch Chapter of the Service Design Network and also Co-Founder of The Reach Network a network of human-centred design agencies centred on service innovation.
Geke is one of the most experienced design researchers that I know and has worked in this space since in the early ’90s.
In this episode, we chat about design research for meaningful change. We discuss organisational purpose and intent and how to do you, as a practitioner determine is a project or business is say “good” – what is “good” who defines “good”.
This transcript was created using the awesome, Descript. It may contain minor errors.
Note: This is an affiliate link, where This is HCD make a small commission if you sign up a Descript account.
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Join the online community and stay up to date with everything inside the community. Connect and message other designers just like you.
Save €39 by paying annually.
Led by Gerry Scullion, this community meets monthly, and is a safe space for practitioners to connect and provide career support to each other.This option follows a Group Coaching type approch.
Save €20 by paying annually.
Led by Richard McMurray, this community launches on April 1 2024. This community is perfect for anyone looking to learn more about Journey Management, and also connect with other people who are implementing this in their organisations.