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Lar Veale 'Embedding Jobs to be Done into banking'

April 28, 2021
35
 MIN

Shownotes

Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’. 

Episode Transcript

This transcript was created using the awesome, Descript. It may contain minor errors.

John Carter
Tech Vlogger & YouTuber

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