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Podcast Episode
Getting Started 1: Fair on paper
4 min
November 11, 2026

Getting Started 1: Fair on paper

What is Human Centered Design, without the jargon? Gerry Scullion, founder of This is HCD, starts this six-part season with a simple picture: a form that's fair on paper but impossible for some people to finish. In this episode: - Who Gerry is and what This is HCD is about - The gap between how a service works on paper and how it works in real life - Why that gap gets lost in organisations - What Human Centered Design is, and what it isn't Try this: think of one service you work on or use. Who can use it on paper, but not in real life?

Guest

Gerry Scullion

Gerry Scullion

Head of Service Design

Dublin, Ireland

Gerry Scullion is a human-centred service design practitioner based in Dublin, Ireland. He is the founder and CEO of Humana Design, trading as This is HCD, working primarily with government and public sector clients internationally, and the host of the This is HCD podcast, which has passed 1.7 million downloads across more than 140 countries. He has trained over 3,000 practitioners, and his book This is Human-Centred Design is out with BIS Publishers in February 2027.
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Show Notes

What is Human Centered Design, without the jargon? Gerry Scullion, founder of This is HCD, starts this six-part season with a simple picture: a form that's fair on paper but impossible for some people to finish.

In this episode:
- Who Gerry is and what This is HCD is about
- The gap between how a service works on paper and how it works in real life
- Why that gap gets lost in organisations
- What Human Centered Design is, and what it isn't

Try this: think of one service you work on or use. Who can use it on paper, but not in real life?

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