Podcast Episode

Getting Started 2: How it actually works
There's no single method for Human Centered Design, but there is a rhythm: understand, make sense, try, learn. Gerry walks through each step and the two that organisations skip most often. In this episode: - The four-step rhythm behind the work - Why you don't need a job title to do it - The cost of skipping straight to building - Why rough, early work gets more honest feedback Try this: notice one place in your own work where you jump straight to building, and one thing you could show sooner.
Guest

Gerry Scullion
Head of Service Design
Dublin, Ireland
Gerry Scullion is a human-centred service design practitioner based in Dublin, Ireland. He is the founder and CEO of Humana Design, trading as This is HCD, working primarily with government and public sector clients internationally, and the host of the This is HCD podcast, which has passed 1.7 million downloads across more than 140 countries. He has trained over 3,000 practitioners, and his book This is Human-Centred Design is out with BIS Publishers in February 2027.
View Directory Profile →Show Notes
There's no single method for Human Centered Design, but there is a rhythm: understand, make sense, try, learn. Gerry walks through each step and the two that organisations skip most often.
In this episode:
- The four-step rhythm behind the work
- Why you don't need a job title to do it
- The cost of skipping straight to building
- Why rough, early work gets more honest feedback
Try this: notice one place in your own work where you jump straight to building, and one thing you could show sooner.
In this episode:
- The four-step rhythm behind the work
- Why you don't need a job title to do it
- The cost of skipping straight to building
- Why rough, early work gets more honest feedback
Try this: notice one place in your own work where you jump straight to building, and one thing you could show sooner.
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