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Podcast Episode
Getting Started 2: How it actually works
3 min
November 11, 2026

Getting Started 2: How it actually works

There's no single method for Human Centered Design, but there is a rhythm: understand, make sense, try, learn. Gerry walks through each step and the two that organisations skip most often. In this episode: - The four-step rhythm behind the work - Why you don't need a job title to do it - The cost of skipping straight to building - Why rough, early work gets more honest feedback Try this: notice one place in your own work where you jump straight to building, and one thing you could show sooner.

Guest

Gerry Scullion

Gerry Scullion

Head of Service Design

Dublin, Ireland

Gerry Scullion is a human-centred service design practitioner based in Dublin, Ireland. He is the founder and CEO of Humana Design, trading as This is HCD, working primarily with government and public sector clients internationally, and the host of the This is HCD podcast, which has passed 1.7 million downloads across more than 140 countries. He has trained over 3,000 practitioners, and his book This is Human-Centred Design is out with BIS Publishers in February 2027.
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Show Notes

There's no single method for Human Centered Design, but there is a rhythm: understand, make sense, try, learn. Gerry walks through each step and the two that organisations skip most often.

In this episode:
- The four-step rhythm behind the work
- Why you don't need a job title to do it
- The cost of skipping straight to building
- Why rough, early work gets more honest feedback

Try this: notice one place in your own work where you jump straight to building, and one thing you could show sooner.

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