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Podcast Episode
Getting Started 3: Principles one to five
3 min
November 11, 2026

Getting Started 3: Principles one to five

Ten principles sit underneath Human Centered Design. Think of them as ten habits. Nobody is strong in all ten. In this episode Gerry covers the first five, a minute each, with one small thing to try for every one. In this episode: - Start as a learner - Design with, not for - Design for how people feel - Design the system, not just the thing - Practise, don't just follow a process Try this: pick the principle that jumped out at you and try its exercise this week.

Guest

Gerry Scullion

Gerry Scullion

Head of Service Design

Dublin, Ireland

Gerry Scullion is a human-centred service design practitioner based in Dublin, Ireland. He is the founder and CEO of Humana Design, trading as This is HCD, working primarily with government and public sector clients internationally, and the host of the This is HCD podcast, which has passed 1.7 million downloads across more than 140 countries. He has trained over 3,000 practitioners, and his book This is Human-Centred Design is out with BIS Publishers in February 2027.
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Show Notes

Ten principles sit underneath Human Centered Design. Think of them as ten habits. Nobody is strong in all ten. In this episode Gerry covers the first five, a minute each, with one small thing to try for every one.

In this episode:
- Start as a learner
- Design with, not for
- Design for how people feel
- Design the system, not just the thing
- Practise, don't just follow a process

Try this: pick the principle that jumped out at you and try its exercise this week.

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