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Podcast Episode
Getting Started 4: Principles six to ten
3 min
November 11, 2026

Getting Started 4: Principles six to ten

The second half of the ten principles behind Human Centered Design, plus how to read the chart the This is HCD self-check gives you. In this episode: - Share the power - Use what you already have - Treat trust as infrastructure - Make the complex understandable - Keep questioning - Why your self-check chart is a bearing, not a score Try this: take the three-minute self-check and look at your two lowest areas.

Guest

Gerry Scullion

Gerry Scullion

Head of Service Design

Dublin, Ireland

Gerry Scullion is a human-centred service design practitioner based in Dublin, Ireland. He is the founder and CEO of Humana Design, trading as This is HCD, working primarily with government and public sector clients internationally, and the host of the This is HCD podcast, which has passed 1.7 million downloads across more than 140 countries. He has trained over 3,000 practitioners, and his book This is Human-Centred Design is out with BIS Publishers in February 2027.
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Show Notes

The second half of the ten principles behind Human Centered Design, plus how to read the chart the This is HCD self-check gives you.

In this episode:
- Share the power
- Use what you already have
- Treat trust as infrastructure
- Make the complex understandable
- Keep questioning
- Why your self-check chart is a bearing, not a score

Try this: take the three-minute self-check and look at your two lowest areas.

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