🎉 Gerry Scullion is writing a new book 'This is Human Centered Design' with BIS Publishers. Want to get early access, share your feedback, and submit a case study to be featured in the book?
Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’.
This transcript was created using the awesome, Descript. It may contain minor errors.
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Here's our last three episodes from This is HCD.
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