Liam Nugent '99.9% of what you do is rubbish'

When Liam Nugent closed down his digital agency he accounted for all the digital stuff they had created. Each employee was generating about 100 gigabytes of data a year. When they cleaned up all this data so as to give a quality hand-off to their clients, they found that 99.9% of the 8 terabytes of data they had created was useless.