The Design Compass

Design Smarter. Lead Better.

Each week, you’ll get...

One actionable idea
One useful tool or framework
One story from the frontline of service design – straight to your inbox.
Plus...a free PDF download of "7 Ways to Power up your Journey Mapping Skills" by Gerry Scullion when you sign up

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ABOUT THE NEWSLETTER

Why this newsletter exists

We want to connect you with the very best thought-leadership content weekly to help you grow as a Design Leader.

Topics we cover

Constantly defending the value of your role - instead of creating meaningful change for your team and customers?

Real case studies
Behind-the-scenes process
Human-centered tools
Human-centered templates
Weekly prompts to grow as a designer
No fluff. No hype. Just good design sense.

Example topics ready for you

We create no-fluff content. What that means, is we don't beat around the bush.

Why ‘selling’ service design is a good way to get ignored
3 service design myths you’ve probably believed
5 (hidden) benefits of service design you can’t ignore
What revolving doors reveal about your organisation
THIS lets you see what’s not working
Most training fails. Here’s what actually works.

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About the author

I’m Gerry Scullion, a seasoned design leader, educator, and founder of Humana Design and The Human Centered Design Network.

Gerry has made us a better, more cohesive team."

With years of experience in service design, innovation coaching, and design training, I’ve helped over 3,000 future changemakers—designers, strategists, and leaders—break free from obstacles holding them back and make a real impact in their industries.

Whether through my consultancy, podcasts, or training, my mission is to empower people to design better systems, services, and experiences that truly matter.

Over 23-years professional design experience across a range of industries.
Founder of This is HCD, home to the Human Centered Design podcast with over 1.5 million downloads.
Owner of This is HCD Membership Community - a global space for design practitioners to learn and share a vision and understanding of the potential of design for people and the planet.Regular keynote speaker at Design events around the world.
Regular keynote speaker at Design events around the world.

Team Member - Elements Webflow Library - BRIX Templates

“One of a kind service”

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Sophie Moore

VP of Design at Google

“The best service”

Matt Cannon

Developer at YouTube

“An amazing service”

John Carter

Designer at Pinterest