Ben Serbutt

Head of Design
Visual Designer
United Kingdom

Creative design leader focused on positive impact. Ben is a design consultant and creative director specialising in innovation, helping clients navigate uncertainty through design thinking and human creativity.

Creative Design Leader Focused on Positive ImpactI'm a design consultant and creative director specialising in innovation, helping clients navigate uncertainty through design thinking. Previously Head of Design at &us and Head of Creative at Fat Beehive, I've created digital solutions for organisations including HP, Greenpeace and CARE International. My approach blends design life-centred design with behaviour change principles to drive social impact. Childhood passions for spirographs, puzzles, and National Geographic evolved into a career centred on creativity, problem-solving, and social responsibility. Experience spans magazine art direction, Olympic legacy branding, and ethical digital development. My T-shaped skillset comes from empathy and curiosity, with interests at the intersection of design and other disciplines.

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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