Marco Torrente
Service Designer, specialising in B2B Customer Experience, Customer Research and Design Thinking
Outside-in perspective: I help companies gain a deeper understanding of their customers to drive loyalty and long-term engagement. As a full-stack researcher skilled in both qualitative and quantitative methods, I tailor my research approach to suit each specific objective and map insights in strategic frameworks such as customer journeys or personas helping teams uncover areas of opportunity. 📱Experience design: I help companies to create an initial vision of their new product or service by running design sprints and tailored approaches. 🖇️ Workshopping: I design and facilitate remote and in-person workshops to help teams align and create meaningful outputs based on their business challenges. 🧐 Design Thinking: I coach and teach teams the human-centred design approach hands-on and how they can apply different discovery research methods as well as prototyping strategies.