Service Design for Public Organisations
A practical course to embed service design capabilities in public teams and transform how services are experienced by citizens.
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Trainer
Gerry Scullion
Trainer
Marc Stickdorn
Overview
Public organisations are under increasing pressure to deliver better services with fewer resources. This course equips teams with practical service design skills to better understand citizens’ needs, collaborate across silos, and build services that actually work. Whether you’re a policymaker, operations lead, or frontline worker, this course provides the tools and mindset needed to redesign services with and for the people who use them.
What you'll learn
Understanding Services from the Outside-In
Learn how to map and explore the lived experience of public services from a citizen perspective. You’ll gain confidence using journey mapping, interviews, and systems thinking to uncover service gaps and improvement opportunities.
Building Capability Inside Government
Discover how to structure and embed service design practices in government teams. Learn how to run participatory design workshops, coach others, and build momentum for change—while aligning with governance and strategic priorities.
Designing Public Services That Deliver
Translate insights into meaningful improvements. We’ll guide you in prototyping ideas, testing service concepts, and scaling what works—always with a strong link to implementation and sustainability.
What you'll get
• 1-week hybrid learning programme (online + in-person)
• Downloadable service design templates for public sector use
• Access to a private learning community
• Weekly coaching calls with experienced public sector designers
• Certificate of completion and service blueprinting portfolio piece
Frequently asked questions
Who is this course for?
This course is for anyone working in or with public organisations who wants to improve how services are designed and delivered—regardless of role or seniority.
Do I need to know about Service Design?
No prior experience is required. The course starts with the fundamentals and builds up to advanced practices with support throughout.
Will I need a computer?
Yes, you’ll need access to a computer for the online learning modules and collaborative tools.
Have a question not listed here?
Please get in touch with us at support@thisishcd.com – and we’ll be more than happy to help you!
Interested in this course?
Let's talk about running it for your team
We deliver Service Design for Public Organisations on-site or online, tailored to your organisation. Book a free 15-minute call with Gerry Scullion to talk through dates, group size, and what you want your team to walk away with.
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