This course will cover the fundamentals of service design whilst leaning into Journey Mapping.
This course will cover the fundamentals of service design whilst leaning into Journey Mapping.
You’ll receive emails about this course as well as related future courses. Opt out at any time.
4-hours is required to complete this course.
You will need a webcam and fast speed internet connection to get the most from this course.
You will learn the fundamentals of Service Design, and the ability to complete a Journey Map
In an effort to make this as affordable for people globally. We have various pricing options to attend starting from €69
Services are literally everywhere.
We use them all the time. To pay our bills, to access medical support, to receive education.
How these services are created, are often created with the best intentions, but quite often miss the mark.
In this course you won't learn about creating delightful experiences. Obviously those experiences are amazing things to aim for, but in reality, so many services are created with systemic flaws around equity that perpetuate inequality in this world.
You will learn about the process used to create functional experiences first and foremost using one of my favourite tools, Journey Mapping.
Too often I hear "I can create a Journey Map". Sure, most people can create a journey map. But can they create a journey map that aligns perspectives and is inclusive? Much like having access to Microsoft Word does not make you a New York Times Best Selling author, the same can be said about creating Journey Maps.
Journey Mapping is one of the most powerful tools in any innovators toolkit.
When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem.
In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping.
Module 1
What is Service Design
Module 2
Service Design and CX
Module 3
Planning
Module 4
Research
Module 5
Ideation
Module 6
Prototyping
Module 7
Implementation
Module 8
Value and History of Journey Maps
Module 9
Zooming in and Out
Module 10
Dichotomy of Maps
Module 11
Building out your Maps (Workshop)
Module 12
Over the Shoulder video of Gerry building out a map (Digital Video)
BONUS / Module 13
Templates & Resources
BONUS / Module 14
Digitising your Maps
You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map and have an understanding of the power of Service Design. We have people attend similar courses from backgrounds in UX, Service Design, CX, Business Analyst, User Interface Design, Product Management etc.
Not at all. Gerry believes that this course is a perfect prelude to any longer form Service Design courses out there, and introduces you to service design theory and practices.
For the optimal experience, it's best you have access to a working computer so you can engage with the live and interactive workshop. A high-internet speed connection + webcam are the two suggested items to get the most out of the course.
To make this course as affordable as possible, for the price of €69 you get access to the live session only. If you would like to have full access to the recording, you have the option to purchase the recording option which comes with lifetime access.
Please see the section to buy now. We list all upcoming sessions of this course there.
Please get in touch with us at support@thisishcd.com - and we will be more than happy to help you!
Dublin, Ireland / Tue, 4 Apr 2023 at 12:00 IST
New York, USA / Tue, 4 Apr 2023 at 07:00 EDT
Sydney, Australia / Tue, 4 Apr 2023 at 21:00 AEST
Dubai, United Arab Emirates / Tue, 4 Apr 2023 at 15:00 GST
Singapore, Singapore / Tue, 4 Apr 2023 at 19:00 SGT
Chicago, USA / Tue, 4 Apr 2023 at 06:00 CDT
You’ll receive emails about this course as well as related future courses. Opt out at any time.
A fantastic workshop today. It was super valuable, inspiring, fun and I learnt a lot!"
Pamela, Senior Product Designer (March 2023)
An eye-opening and insightful experience into not just Service Design and Journey Mapping, but also to facilitation from The Human Centered Design Network. Gerry Scullion is a wonderful teacher. I had a vague idea of what Journey Mapping involved previously, but this course gave me the hands on experience to gain a much deeper understanding. I enjoyed building out a journey map with a team. I now feel better equipped to research service design and to take a deep dive into a customer's journey. I couldn't recommend this course enough if you are interested in the topic!
Lynda, UX/UI Designer (March 2023)
I’ve been wanting to learn more about journey mapping for a while now, so this was perfect. It gave me the chance to really get under the skin of what a journey map looks like, and the steps in creating it.It was a really fun, practical course, with a great mix of live teaching and collaboration with the other folks who joined the workshop. (Once you sign up, you also get access to some super useful bonus content, including a ‘Creating a journey map’ video, so you can go back to it after the course.)Another key takeaway was how to peel a Post-it so it doesn’t curl and fall off the wall – game changer!Plus I got a fancy certificate at the end, too – bonus 🙌 Thanks again for a great course, Gerry. You’re a star.
Emma, Content Designer (March 2023)