Video Course

Prototyping Essentials

TRAINER

Gerry Scullion

TRAINER

Explore a growing set of practical service prototyping methods to test ideas early, reduce delivery risk, and build shared understanding.

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N-PERSON & ONLINE

Self-paced and adaptable

Take the course on your own schedule. You can apply the methods immediately in your work—solo or with a team.

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LEVEL

Beginner to Experienced

No design background required. The methods scale in complexity, offering value whether you’re new to prototyping or building your own toolkit.

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STRUCTURE

Modular and evolving

Each method stands alone, with guidance and use-cases. More techniques will be added regularly based on real-world practice.

OUTCOMES

Test ideas before you commit

You’ll walk away with multiple methods to bring service concepts to life early, helping you gather evidence and reduce risk.

COURSE OVERVIEW

Overview of this course

Prototyping Essentials is a self-paced course designed to help you bring service ideas to life before you commit to building them. You’ll learn how to explore assumptions, simulate interactions, and test key moments using simple, low-cost materials and techniques. This course is ideal for anyone working in services—especially in complex environments where what’s invisible often causes the most risk. You’ll get lifetime access to a growing library of practical prototyping methods, each explained clearly with real-world context.

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Gallery - Elements Webflow Library - BRIX Templates

What You’ll Learn

1. Why prototyping services matters

Understand the role of prototyping in managing risk, aligning teams, and surfacing assumptions before investing in delivery.

2. A library of 10+ evolving methods

Learn a range of techniques tailored for testing intangible, complex service experiences:

Paper Prototypes for Services
Not just for screens—model signage, forms, notices, or brochures to test interaction. Useful for early exploration with service staff.
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Wizard of Oz Prototypes
Manually simulate digital experiences (like chatbots or kiosks) to test interactions before building them.
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Provotypes (Provocative Prototypes)
Intentionally provocative designs used to challenge assumptions and uncover hidden tensions.
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Journey Map (Future State)
Use narration and roleplay to walk through an envisioned service experience—ideal for spotting inconsistencies and gaps.
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Service Staging / Service Theatre
Full performance-style roleplay of a service, using props and scripts for team alignment and rehearsal.
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Experience Prototyping with Objects
Use physical props to represent interactions, spaces, or infrastructure—for example, using labels, furniture, or found materials.
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Mobile Intercepts with Paper Scenarios
Lightweight, in-the-wild testing using paper prototypes in real contexts like libraries, clinics, or public spaces.
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Investigative Rehearsals
Roleplay real-world service interactions to examine tone, power dynamics, and emotional flow.
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Desktop Walkthroughs
Use paper and desk space to walk through service flows across departments or teams—great for finding unseen dependencies.
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Service Advertisements
Create posters, flyers, or ads for your service concept—see how people interpret and respond before launch.

3. How to choose and use the right method

Each method includes guidance on when and why to use it, what fidelity is needed, and how to scale it based on your resources.

4. Building confidence through doing

You’ll be encouraged to apply what you learn immediately to your own context—no polished prototypes, no fancy tools needed.

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Interface - Elements Webflow Library - BRIX Templates

Frequently Asked Questions

Who is this course for?

This course is for service designers, UX researchers, product managers, innovation teams, and anyone working on or improving services.

Do I need design experience to take this course?

No. The techniques are designed to be accessible to anyone—especially those working in resource-constrained environments.

Will I need any special tools?

No. Most techniques can be done with paper, pens, post-its, and basic materials. This is about low-fidelity, high-learning prototyping.

Can I return to the content later?

Yes. You’ll have lifetime access and can revisit any time, including when new methods are added.

Still have questions?

Email us at support@thisishcd.com – we’re here to help.

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Price

€249

Availability

Available Now

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Local taxes may apply.