Let me introduce myself and my business.
We help organisations bridge the gap between what customers expect and what they actually experience. Through practical training, coaching, and service design consultancy, we support teams to spot friction, redesign services, and deliver real value.
Whether you’re building internal capability or tackling bigger transformation, our work focuses on aligning your organisation around what truly matters to the people you serve.
If you’re curious to learn more about how we might work together, I’d love to connect.
“It has been a genuine pleasure to work with Humana Design on a number of human-centred design projects over the years. They bring a deep well of expertise in service design, whether leading service improvement initiatives or providing coaching and training. Their nuanced understanding of the public service ecosystem consistently stands out, enabling us as public servants to focus on what truly matters for our citizens. Most importantly, their work is grounded in strong values, always aiming to improve the experience of both the individual service user and the service provider.”
“Organising the Service Design training with Gerry Scullion through This is HCD was one of the best decisions I’ve made for our team’s development. From the very beginning, Gerry was highly collaborative and attentive to our specific goals at Verizon Connect.
Gerry brings a rare combination of deep expertise, real-world experience, and an incredibly engaging teaching style. Whether you’re new to service design or looking to deepen your skills, this training offers a thoughtful, human centred approach that will truly elevate your team's thinking.
The training itself was incredibly well-structured, blending theory with practical, hands on exercises that truly resonated with the team. The feedback from our team was overwhelmingly positive; they left feeling empowered and inspired to apply a more human centred approach to their work. I’d highly recommend this training to any leader looking to build service design capability in their organisation”
“Gerry has made us a better, more cohesive teamWhile a lot of our work has moved remote, which facilitates deep work and focus, there are times and context when in-person collaboration and facilitation skills are unequalled. In our recent online and in-person Change maker training series with Gerry and This is HCD, Gerry gave the AIB UX design team the skills and confidence to facilitate and coordinate, to lead the conversation and to lead service design innovations. By bringing us together to learn and have fun while doing so, I have no doubt our time with Gerry has made us a better, more cohesive team and will ultimately lead to better outcomes for our partners and customers.”
We provided Gerry with an idea of the type of content we were interested in hearing, and he crafted a cohesive and engaging presentation for our audience, offering a wealth of knowledge and experience in emergent HCD practices.Gerry’s fresh perspectives and engaging content made this a highlight of our event. Throughout the remainder of the event, several speakers and attendees referenced his presentation and discussed how his highlighted practices apply to the work we do today.
Gerry delivered his visualisation for change makers program to our design and product strategy teams here at the Dock.While the participants had different levels of service design experience, the course provided the everyone with new methods and Gerry’s engaging facilitation approach encouraged peer-learning and collaboration across the team.
We have had the pleasure of working with HCD for the past two years, and the experience has been nothing short of transformative for our Product Design team. Each year, the training has built upon the previous year's foundation, continuously evolving and enhancing our team's skills and knowledge.Gerry brought incredible knowledge and boundless energy to every session. His expertise and engaging teaching style have empowered our team to grow and excel in their roles. The training has not only improved our technical skills but also fostered a collaborative and innovative team environment.We are extremely grateful for the partnership and look forward to continuing this journey of growth and development. Thank you for helping us achieve new heights in our product design capabilities!
A bit thank you to our incredible trainers, Gerry Scullion and Marc Stickdorn, for their insightful guidance and support throughout this journey. Their expertise has truly enriched my understanding of service design and its transformative potential in the public sectory.
The sessions were full of valuable information and inspirational ideas. I learned the importance and dimensions of service design and how we can turn challenges into opportunities to improve beneficiary experiences.But it didn't stop there. There were real-life examples of successful service design applications from other Government agencies, which inspired me to think of difference ways to apply these concepts in my daily work.
We design our course material to meet your team where they are—whether they’re just starting out or deepening existing skills. Every session is tailored to your context, ensuring the content is relevant, practical, and immediately applicable.
Service design helps organisations improve how their services work across channels, teams, and systems. It focuses on designing around the whole experience—not just individual touchpoints—ensuring services are seamless, effective, and people-centred.
Visual tools like journey maps, service blueprints, and ecosystem maps make complexity visible. They help teams align, spot gaps, and find opportunities for improvement by mapping the real experiences of customers and staff.
Design research helps uncover the needs, behaviours, and motivations of users. It moves beyond assumptions, using interviews, observations, and fieldwork to inform better decisions and more relevant solutions.
Human-centered design is a mindset and process that puts people at the heart of problem-solving. It values empathy, inclusion, and iteration—ensuring that solutions are built with, not just for, the people they’re meant to serve.
Book a free 15-minute call with Gerry Scullion, founder of The Human Centered Design Network, to explore tailored training options for your design team in service design, research, and human-centred practice.
Feel free to get in touch with us directly via email or WhatsApp—whatever’s easiest for you.