Helping organisations cultivate the skills and mindsets for future success.

We have trained over 1500 people in areas of service design, user experience design, design research and visualisation methods. We offer in-person, live and online and/or hybrid methods for training.
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Gerry has made us a better, more cohesive team

While a lot of our work has moved remote, which facilitates deep work and focus, there are times and context when in-person collaboration and facilitation skills are unequalled.

In our recent online and in-person Change maker training series with Gerry and This is HCD, Gerry gave the AIB UX design team the skills and confidence to facilitate and coordinate, to lead the conversation and to lead service design innovations.

By bringing us together to learn and have fun while doing so, I have no doubt our time with Gerry has made us a better, more cohesive team and will ultimately lead to better outcomes for our partners and customers.

Lar Veale, Head of Design, AIB Bank Ireland

Everyone was so well engaged!

Gerry delivered a top quality event for the IRDG Innovation Skillnet on the topic of Mastering Service Design and Journey Mapping.

This was delivered online over 2 half days.

Facilitating over zoom is tough but Gerry’s fun attitude, depth of knowledge & experience, interactive activities and responsiveness kept everyone so well engaged.

The attendees came from a range of different companies but he managed to create an inclusive and collaborative learning experience that facilitated good discussions amongst the group.

I’ve received lots of positive feedback from the participants, which is the ultimate vote of confidence!

Bernadette McGahon, Research & Innovation Services Manager, IRDG

Practical Doing whilst learning

Gerry delivered his visualisation for change makers program to our design and product strategy teams here at the Dock.

While the participants had different levels of service design experience, the course provided the everyone with new methods and Gerry’s engaging facilitation approach encouraged peer-learning and collaboration across the team.

Connor Upton, Innovation & Design Director, Accenture

Advanced Service Design within Public Organisations

About this course

In this course you won't learn about creating delightful experiences. We cover off all the critical aspects of service design theory, as well as covering all the major service design methods. We extend into service design planning and implementation. This is a 4-Day course and is typically run back to back. We can travel internationally to deliver this course or can be delivered online also.

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Introduction to Service Design using Journey Mapping

About this course

In this course you won't learn about creating delightful experiences. Obviously those experiences are amazing things to aim for, but in reality, so many services are created with systemic flaws around equity that perpetuate inequality in this world.You will learn about the process used to create functional experiences first and foremost using one of my favourite tools, Journey Mapping.

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Visualisation Methods for Change Makers

About this course

Learn about several of the key visualisation methods all at one time. This course includes advanced journey mapping, service blueprints, stakeholder mapping, root cause analysis, business model and value proposition design.

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Introduction to User Experience

About this course

Learn about all the critical aspects of User Experience Design, including Design Research, Visualisation, Prototyping and Prototype testing.

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Journey Mapping Essentials

About this course

In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping as well as covering the theory behind why these methods work so well in tackling complicated systems.

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About Gerry

This is HCD, a global podcast and design community and former CEO of This is Doing.

This is HCD includes a #1 podcast on topics to enable change, a newsletter read by 3000+ subscribers and online training Human Centered Design College that was launched in mid-2022.

He is an author of the 'Service Design for Executives' course on Pluralsight. He has over 20-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media, fin-tech and both traditional and online publishing.

He coaches Design & Innovators across the globe on Design Research, UX Design, Service Design, Online Learning.

He offers public and private training through This is HCD as well as offering Design Research and Service Design consulting through Humana Design.

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Gerry Scullion

Educator, Designer & Podcaster

Based in Dublin, Ireland. Service Designer, Educator, Design Researcher and Interaction Designer.