Daniela Pugsley Reis

I am a human-centered design leader and humanitarian strategist working at the intersection of research, systems thinking and behavioral design. I’m passionate about co-creating community-led solution's in health, education, and human rights.

Human-centered design leader with over eight years of experience designing and managing inclusive, data-driven programs across more than ten countries. My work focuses on advancing equity in health, education, and human rights by co-creating solutions with local communities and partners. I worked with Rescue.co as Emergency Response Project Manager, leading multi-million-dollar grants that have directly reduced maternal health emergency delays and influenced national EMS protocols in Kenya.Previously, I was a Strategic Designer at ThinkPlace, where I led interdisciplinary projects across Africa to develop scalable interventions for clients such as UNICEF, IOM, and IRC. With a background in Design, I hold postgraduate diplomas in Development Project Management and Humanitarian Action, and executive certifications in Humanitarian Negotiation from Harvard Business School.My approach combines systems thinking, behavioral design, and strategic leadership, grounded in a commitment to decolonizing research and strengthening local ownership. I’m passionate about using participatory methods to drive long-term, meaningful impact in complex development and humanitarian settings.

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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