Helping Healthcare Teams Design with a Patient-Centred Mindset

That’s why we’re excited to announce our new in-house training experience: Designing Healthcare Services with a Patient-Centred Mindset.

This is a bespoke course designed specifically for healthcare teams—whether you’re inside a global pharma organisation, a growing healthtech venture, or leading transformation in a hospital group. Co-led by myself, Gerry Scullion (Humana Design), and Avril Copeland (ex-CEO of Inner Strength Health), we bring the combined expertise of service design and healthcare innovation straight into your organisation.

Why this course?

Because we’ve seen the gap firsthand.

Too often, healthcare services are shaped by what’s been done before—not what patients and clinicians truly need now or in the future. Whether due to legacy systems, internal silos, or the pace of delivery, many innovations fail to reach the people they’re meant to serve. That’s where service design comes in.

This course equips cross-functional teams to:

• Map the real patient journey—not just internal workflows
• Surface opportunities for impactful, human-centred innovation
• Design with clinicians, patients, and internal stakeholders in mind
• Align patient needs with business and operational goals
• Prototype and test new ideas quickly—without waiting for the perfect brief
  

Who it’s for

This course is ideal for healthcare teams involved in innovation, digital transformation, research, or patient engagement. You might be designing new services, evaluating current models of care, or preparing for regulatory change. Whatever the challenge, this course creates a shared language and method for patient-centred innovation.

Delivered in a blended format—online, in-person, or hybrid—we tailor the course to your organisational context, integrating your own challenges and opportunities into the learning experience.

Let’s build the future of care—together.

If you’re interested in running this programme inside your organisation or want to explore a custom format for your team, get in touch.

📩 Contact us at support@thisishcd.com or book a call to chat through options.Let’s make sure what we design starts with the patient—and works for the system.