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Bernd Herbert
Bernd is a trusted advisor to organizations seeking systemic change, and the founder of BeBrave, a consultancy to help organizations (corporates and institutions) design with the people they serve. He advocates for the role of systemic and strategic design in helping organisations evolve their purpose and strategies to support long-term human, economic and ecological flourishing. With a focus on coaching, facilitation, and leading by example —Bernd brings deep expertise in strategy, business design, and transformation. His work supports leaders in navigating complexity, aligning on purpose, and building services and systems that are both innovative and inclusive.
Bernd Herbert is a seasoned business consultant with over 30 years of experience in global consulting, industry, and startups. As an independent consultant for his own consultancy BeBrave, Bernd applies systems thinking, systemic design, strategic foresight, sustainability and regeneration and business design methodologies to drive value creation and innovative business models. As a certified management consultant and project manager, Bernd provides consulting, advisory services, coaching and workshops focused on strategy development, transformation, facilitation, and project management.He is lead of the board of directors at the Flourishing Enterprise Co-Lab and a certified Train-the-Trainer for the Flourishing Business Canvas method, circular business models, and systemic design. As core member of the Flourishing Enterprise Institute he co-creates business design, governance and strategies for the Enterprise Evolution program. He leads the Systems Innovation Hub Portugal and is a core member of SI Organizations Hub, Catalyst Now Spain & Portugal, actively engaging in these networks as a speaker and educator.Bernd advocates for the role of systemic design in helping organisations evolve their purpose and strategies to support long-term human, economic and ecological flourishing.Bernd is the course lead for “Business Model Discovery” and “Systemic Design for Strategy and Future-Fit Organisations” at the School of the Possible (starts September 2025). He has also led courses at the Service Design College and lectured on International Marketing Strategy at ISCET, Porto.He gives key talks on “Systemic Design for Strategy and Future-Fit Organisations” at ISEG, Lisbon, and RSD13. Bernd’s research includes contributions to systemic management innovations, such as the Flourishing Business Canvas, regenerative business and the Epiphany Design project, which led to a notable article for the UK Design Council. He is also involved with the Systemic Design Association as a speaker and programme committee member.Bernd holds a Master of Business Management and a Master of Economy and Linguistics. He is a fellow of +Acumen Corps, and ESLIDER, and holds certifications in Design Thinking, Innovation, and Lean Startup.For more details, visit his ResearchGate profile: https://www.researchgate.net/profile/Bernd-Herbert