El Hadji Amath Ba

User Researcher
Social Innovation Designer
Senegal

Human Centered Design and Asset Based Community Development facilitator

I am an Economist and Educator experienced in Human Centered Design and Community Led Development. Passionate about helping youth to become changemakers in their communities by solving problems with frugal innovations. For several years, I’ve been working alongside NGOs and organizations in health and education sectors. Since 2016, I have trained over 200 volunteers from the NGO CorpsAfrica in HCD and Community Led Development. After the training, the volunteers are sent to rural areas for one year to solve problems with communities using the HCD approach.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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