Gabriela Salinas

Director of Service Design
Design Strategist
Mexico
Portfolio

Gabriela Salinas is a Mexican strategic designer with 10+ years of experience driving innovation in fintech. She led the Design Strategy team at Bitso, Latin America’s top crypto platform, and has worked at GBM, BBVA, and Idea Couture. Gabriela founded Service Design Mexico and Frontstage Conference to grow service design in Latin America. She teaches at CENTRO, IBERO, and Domestika, and holds a Master’s in Business Innovation and a postgraduate in Futures Design..

Gabriela Salinas is a Mexican strategic designer with over a decade of experience driving innovation in the fintech sector. She recently led the Design Strategy team at Bitso, the leading Latin American crypto platform, and has also worked at GBM, BBVA, and the innovation consultancy Idea Couture. Gabriela founded Service Design Mexico and Frontstage Conference, two initiatives that have helped grow the practice of service design across Latin America. She teaches at CENTRO, IBERO, and Domestika, and holds a Master’s degree in Business Innovation along with a postgraduate specialization in Futures Design. An entrepreneur at heart, she also co-created Acmé, an NFT collection and creative community focused on empowering creative women.

Work

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