Jeroen Spoelstra

Systems Designer
Design Strategist
Spain

During my career I shifted from industrial to human-centered design, always focusing on sustainable and social challenges and creating positive impact I work in the educational, startup and governmental space. In 2020, I shifted from human-centered to life-centered design and founded the Life-centered Design School

The impact of human behaviour on the planet and society is enormous. As a designer I help companies, communities and governments to understand their impact. This starts by understanding your organisations ecosystem and its needs. This ecosystem includes nature and invisible communities that you impact. When you understand this you are able to make an impact strategie that helps you design better products, services for the nature, communities and the economy

Work

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Ukraine

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Spain

I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

Service Designer
Mexico

Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

Innovation Consultant
Experience Designer
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