Jethro Sercombe

Social Innovation Designer
Service Designer
Australia

Jethro is a not for profit leader and a leading practitioner of social impact service and strategic design in Australia. He is the Director of Innovation Practice at ThirdStory, and drives the organisation’s capability in robust design method, and the facilitation of inclusive and engaging participatory processes in complex spaces.

At ThirdStory, our partners and clients engage us to convene diverse stakeholders; design services, strategy and policy; prototype new ideas; help them with learning, research and evaluation; and support capability building, change and scale. ThirdStory's practice connects with Education and Social Sector players in Government, Philanthropy and Not for Profits. Here we support projects in Early Childhood and Care, Education, Homelessness, Family and Domestic Violence, Community development and place based change.

Work

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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