Joni Chan

Information Architect
Experience Designer
United States

Information architect, experience designer and content strategist for social impact

Have a complex product? I wrangle complicated messes into intuitive and impactful experiences. Coming from a sociology, creative writing, and information science background, my approach to design combines both art, science and a whole lot of heart. As a futurist, I look at the big picture and see how we can work towards an ideal future that's equitable and sustainable.

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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