Kirsi Kaunissaari

UX Designer
Finland

As an independent service designer I help organizations across the public, private, and third sectors transform their services and cultures to be more human-centric and strategically aligned. I specialize in enhancing both customer and employee experiences, combining service design methodologies with a deep understanding of business dynamics.

My roots are in the financial industry, with over 15 years at Handelsbanken, where I worked at the intersection of investment services, communication, and process development. This experience gave me a strong foundation in simplifying complex offerings, aligning services with customer needs, and communicating clearly across channels — capabilities I now bring into service design.As a business-savvy designer, I bridge human insight with business value. I use service design not just to create delightful user experiences but to tackle strategic challenges — whether redesigning intranets, co-creating digital service concepts, or designing new models for learning and organizational development. For me, great design must also make strategic sense and drive measurable outcomes.My portfolio includes:Customer & user research (qualitative & quantitative)Employee experience & organizational designWebsite and intranet conceptsChange facilitation and co-design workshopsLeadership development through designI bring to every project:Strong facilitation and coaching skills (Certified Business Coach)A structured, goal-oriented working stylePassion for sustainability, supported by academic research on ESG in financeA belief in the power of co-creation to build ownership and lasting changeAt the heart of my work is a simple mission:To make organizations and services more humane — and more successful.

Work

Other Designers

Ukraine

Test Short bio

Spain

I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

Service Designer
Mexico

Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

Innovation Consultant
Experience Designer
Discover All Designers