Lisa G. Morris

Experience Designer
Service Designer
United States

As a seasoned multidisciplinary designer, strategist, and visual artist with a focus on human-centered practices, I help people and brands bring their visions and aspirations to life, creating thriving realities.

As a seasoned multidisciplinary designer, strategist, and visual artist with a focus on human-centered practices, I help people and brands bring their visions and aspirations to life, creating thriving realities.Throughout my career, I’ve inspired mindset shifts, facilitated creative problem-solving, and collaborated on solutions that deliver measurable results for my clients and businesses across diverse industries.Driven by a mission to enrich lives, I find endless inspiration in helping others pursue and enjoy what they love—by doing what I love. Whether designing personal and professional brands, crafting services and experiences, or making letterforms and abstract art, I revel in the transformative power of purposeful design, artistic expression, and creativity.I take a holistic approach to challenges—combining research-driven strategy to clarify purpose and direction, design to solve problems, and art to evoke emotion and inspire connection. Blending analytical and creative thinking with visionary insights and aesthetic sensibility, I deliver impactful outcomes. Guided by a deep appreciation for form, function, and impact, I strive to create work that not only meets objectives but also sparks delight and leaves lasting impressions.After nearly 20 years at Accenture and a decade in smaller consultancies and design firms, I founded Studio L—a woman-owned, independent studio. I am also an external partner to The Luma Institute (now part of Mural), where I teach, coach, and facilitate human-centered design.

Work

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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