Martina Funaki

Service Designer
UX Designer
Ireland

Martina is a product and service designer with a global background and a strong foundation in hospitality. Her career spans hotel operations, cruise ships, and digital platforms, with a focus on creating intuitive, user-centered experiences. Having worked in the U.S., Japan, and Europe, Martina has led UX and branding projects across industries including proptech, education, and the non-profit sector. She brings a blend of empathy, cross-cultural insight, and a deep understanding of customer behavior to design seamless and impactful services.

Martina Maras Funaki is a product and service designer with a rich global background and deep roots in hospitality. Her multifaceted career spans leading roles in hotel operations, cruise ship hospitality, public realtions, and entrepreneurship, providing her with a unique perspective that blends traditional service excellence with modern design innovation.Having worked across the U.S., Japan, and Europe, Martina’s diverse international experience has honed her ability to navigate varied cultural nuances and business challenges. This global outlook is integral to her approach, allowing her to lead UX and branding projects across industries such as proptech, education, and the non-profit sector with both creativity and precision.Martina is known for her empathetic, user-centered methodology, combining rigorous research with a deep understanding of customer behavior. Her work goes beyond merely creating intuitive digital interfaces; it also addresses the subtleties of human experience and the critical importance of cultural context in service design. This approach has enabled her to design solutions that not only meet operational goals but also create meaningful, lasting connections between businesses and their users.Driven by a passion for innovative design, Martina continuously refines her practice, ensuring that every project—from strategy to implementation—is both impactful and aligned with today’s dynamic service environments. Her commitment to blending sustainable practices with meticulous attention to detail has made her a trusted leader in crafting seamless, memorable experiences in both digital and physical spaces.

Work

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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