Nicole Cousino

Service Designer
Experience Strategist
United States

I’m a cross-disciplinary Service Designer, UX Researcher, ecosystems thinker, creative innovator and entrepreneur with strategic design leanings and a social impact mindset.

Research Expertise: Proficient in conducting mixed methods research and strategically synthesizing multiple data streams into solid insights and actionable directionsCreative & Analytical Balance: Ability to integrate creative intuition with research-backed evidence to inform strategies.Storytelling: Skilled in crafting compelling narratives that connect dots between data, insights and creative opportunities and presenting them effectively to senior stakeholders.Collaborative Mindset: Build strong relationships with cross-functional teams and guides collaborative approach to enhance project outcomesMarketing Knowledge: Deep understanding of advertising strategy, brand development and continual enhancement, and the creative development lifecycle.Project Management: Adept at managing multiple work streams, ensuring timely and high-quality deliverables.Trend Awareness: Sharp awareness of cultural, societal, and industry trends that influence consumer behavior and campaign relevance.Agile Methodologies: Apply an Agile mindset and practice towards all endeavors

Work

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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