Peter Fossick

Service Designer
User Researcher
United Kingdom

Peter Fossick is a seasoned design director specialising in service design, UX design, GenAI and disruptive innovation using a range of approaches to deliver omni-channel and customer-centric experiences within the service-product continuum.

Peter has worked across diverse sectors with top tier global corporations and start-ups in the USA, Europe, the Middle East and North Africa, China and Australia.His project and client experience includes: AMP, Schroders-Cazenove, GM, Fairfax Media, IBM, Lloyds Banking Group, The Saudi Ministry of Health, Standard Chartered Bank, WilliamHill Online and many more.With a proven track record in successful boot-strapping and scaling start-ups at speed, Peter is an angel investor in several companies in the USA and UK. He has established Argo Investments to invest in start-ups.As an academic, Peter has established the IXSD Academy and he developed the first BFA & MFA in service design in the USA, as well as groundbreaking undergraduate and postgraduate curricula in design thinking, HCD, product design, UX design and interaction design as well as in innovation and design management in the UK, USA and SE Asia.

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