Ricardo Ramirez

Service Designer
Design Researcher
Canada

Ricardo is an innovative service designer and UX practitioner with over 10 years of experience driving digital transformation and innovation across diverse sectors, including for-profit, non-profit, and government organizations.

His passion lies in simplifying complexity and turning it into user-centered solutions that align with business goals. Ricardo thrives at the intersection of strategy, design, and storytelling, crafting compelling narratives that drive action and inspire collaboration among stakeholders. Throughout his career, he has excelled at understanding complex systems, uncovering user needs, and envisioning future states that deliver meaningful, measurable change. His expertise spans Service Design, Human-Centered Design, UX Research, and Strategic Design thinking. Leveraging these skills, he has successfully led multidisciplinary teams to create seamless, end-to-end experiences that prioritize user needs while balancing business and technical constraints.

Work

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I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

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Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

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