Seowseng Tay

Innovation Consultant
Product Manager (HCD focus)
China
Portfolio

Tay is a seasoned human-centered design practitioner with over 20 years of experience across China and APAC. He specializes in experience design, service design, productization, and transformation strategy, with a sharp focus on healthcare, automotive & mobility, and finance. Tay blends design thinking with commercial acumen to craft solutions that are user-centric, scalable, and business-driven. If you're seeking a collaborator to lead impactful, human-centered change in complex industries— Tay is the partner to connect with.

Tay – Human-Centered Design & Innovation StrategistTay is a seasoned human-centered design practitioner and transformation strategist with 20+ years of experience driving experience-led innovation across China and the APAC region. With deep roots in design thinking, digital transformation, and customer experience, he has helped leading organizations in healthcare, finance, and mobility reimagine services, accelerate product innovation, and scale sustainable growth.He has delivered impactful transformation programs for global brands including GSK, Baxter, Johnson & Johnson, Byton, Ford, Volkswagen, HSBC, RHB Bank—spanning healthcare communications, smart mobility ecosystems, and digital banking platforms.Tay built Dentsu Health China from the ground up, launching AI-driven tools for Alzheimer’s care, unified HCP engagement platforms, and digital wellness innovations like Shiseido’s Beauty Mobility Cabin. At Byton, he led the global digital experience strategy for EV in-car ecosystems, while at HSBC, he led the digital banking platform transformation and shaped cross-border finance and insurance campaigns tailored for China’s market.Fluent in English, Mandarin, and Cantonese, Tay bridges global strategy with local nuance. His work blends commercial insight, design sensibility, and scalable systems thinking.Areas of Expertise & Services Offered:• Human-Centered Service & Experience Design• Digital Transformation & Ecosystem Planning• Productization & Innovation Frameworks• Digital Health & Omnichannel Strategy• Patient & HCP Engagement Platforms• Strategic Storytelling & Scientific Communication• Market Localization & China Go-to-Market Strategy• Cross-Functional Facilitation & Agile ImplementationIf you're building a future-ready solution in healthcare, mobility, or finance—Tay is ready to co-create with you.

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