Sertaç Mustafaoglu

Design Strategist
Visual Designer
China
Portfolio

I'm a human-centred design practitioner with over 20 years of experience and a deep understanding of human behaviour. I specialise in creating meaningful brand assets, products, and experiences that resonate deeply with people while delivering exceptional value for businesses.

I'm on a mission to humanise businesses through design and strategy. I ensure your business, service, or product makes sense to people and other businesses; which is key to their choosing you and your brand/service/product.My Approach • Deep Empathy: I understand not only your customers but also you, the business/product owners, and other stakeholders, and where their expectations stand.• Human Centred Design: Placing your customers at the heart of every solution rather than the technology • Co-creation: Partnering with clients (aka partners) to leverage their insights and my expertise, employing design thinking • Multi-disciplinary Strategy: Integrating branding, UX/CX, and service design for comprehensive solutions Key Services • Branding & Brand Identity Development • UX/CX Design and Digital Transformation • Service Design and Experience Optimisation • Presentation & Pitch Deck Design

Work

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