Taro Akabane

Service Designer
Ethnographic Researcher
Japan

I have been working as a service designer in Japan since the early days of service design in Japan. One of the co-chairs of the service design community in Japan.

As a service designer, I have been involved in consulting, research, strategy development and education for companies and government organisations. I also teach service design and project design to students at universities.I am currently a designer in a design agency, a driver of design change in a large company, a PhD student at an art college, a teacher at an art college and a leader in the design community.

Work

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Spain

I work as freelance project manager for international organisations(EU, UN).As a result of my passion for Service Design, I’ve developed a parallel career in this field, to either run service design projects or enrich my practice as a project manager. The combination of both allows me to bridge the gap between strategy and implementation, leveraging my understanding of how organizations operate to ensure that innovative solutions are not only well-designed but also feasible and impactful in their implementation.

Service Designer
Mexico

Víctor M. González, Ph.D. is a leading voice in human-centered innovation in Latin America. As founder of Sperientia [studio+lab]® and Rhinosight®, he bridges academic research and business impact through applied UX, AI, and intentional design. With over 100 publications and collaborations with major companies, his work integrates behavioral science, digital transformation, and systemic design to reshape how experiences are modeled and measured.

Innovation Consultant
Experience Designer
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