May 11, 2022

Indi Young 'Everything focussed on a purpose' at This is HCD / Berlin

John Carter
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Brought to you by Shopify and This is Doing Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written two books, Practical Empathy and Mental Models. She is at work on a book series, Assumptions Aside, that begins with listening and goes on to cover thinking styles and using opportunity maps to guide responsible design strategy. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency. You can follow her on Twitter @indiyoung and access many resources on her website as well as at Find out more about Indi's work.

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