An introduction to design research

Simply, design research is research that informs the design process. In my opinion, it is an essential part of any design process, whether you are designing apps or apparel. Research contributes to all phases of designing from Inspiration to Ideation to Implementation (IDEO 2019), supporting both convergent and divergent thinking (see: the Double Diamond* above). In the context of human-centred design, research means understanding the humanswho you are designing for and involving them in every stage of the design process. This ensures that you better meet your customer’s (user’s, citizen’s, employee’s) needs, to create products and services with genuine value.
Read Now